Strategic Advisory · Geopolitical Intelligence

The world changed
in 2022. Most
boardrooms haven't.

Geopolitics no longer sits in the risk appendix. It drives commodity prices, reshapes supply chains, rewrites regulation, and determines who gets access to capital — and who doesn't.

"We don't sell reports. We sell judgment — from people who've been in the room."

Request a ConsultationRead Our Thesis
I

International Cooperation & Institutional Relations

II

Geopolitical Risk & Crisis Markets

III

Government Relations & Lobby

IV

Investment Intelligence & Real Estate

The Shift

Geopolitics is no longer
a risk to manage.
It is the business environment.

When Russia invaded Ukraine, the price of wheat rose 40% in 48 hours. When the US Congress passed the Inflation Reduction Act, it quietly rewrote the investment thesis for European energy. When tensions flared in the Taiwan Strait, semiconductor supply chains — and the companies that depend on them — were repriced overnight.

These were not geopolitical events that spilled into markets. They were market events. The distinction matters, because it changes who you call for advice.

Most companies still treat geopolitics as a filter — something to check once a quarter in a risk report. A growing number of executives understand that this is no longer enough. The question is not whether geopolitics will affect your business. The question is whether you will see it coming.

"When geopolitics moves markets, you need someone who understands both. Not a model. Not a dashboard. A call."

Case in point

Ukraine → Wheat prices +40% in 48 hours

Companies with geopolitical early-warning adjusted procurement and hedging positions before the market fully priced the conflict. Those without absorbed the full shock.

Case in point

US IRA → European energy investment reconfigured

A legislative act 7,000 kilometres away redirected billions in European clean-energy capital within months. The signal was there — for those reading the right channels.

Case in point

Colombia political transition → FDI risk reassessment

A change of government shifted the regulatory environment for extractive industries and infrastructure. Investors who understood the institutional dynamics moved first.

The Firm

Not analysts.
Former insiders.

HH&W was founded on a single observation: the market for geopolitical analysis is saturated. What is scarce is judgment — and judgment only comes from people who have been inside the institutions that shape the world, not those who have studied them from the outside.

Our two partners have spent their careers at the Senate, in United Nations field operations, in diplomatic delegations, and in the corridors of EU regulatory bodies. They have advised ministers, negotiated with multilateral institutions, and navigated crises in fragile states.

That experience is not replicable. It cannot be modelled or automated. It is the reason a small number of clients — executives, investors, and institutions — choose HH&W when the decision cannot afford to be wrong.

We take very few mandates each year. Not for scarcity's sake, but because genuine senior counsel cannot be scaled without becoming something else entirely.

18+Years combined advisory
experience
4Continents of active
engagement
UNMultilateral institutional
expertise
PrivateAll mandates conducted
with full discretion
Practice Areas

What we do.

01

International Cooperation & Institutional Relations

Navigation of multilateral frameworks, bilateral diplomacy, and intergovernmental processes — UN agencies, the EU, development banks, and regional bodies. Translating institutional complexity into strategic advantage.

02

Geopolitical Intelligence & Crisis Markets

Early-warning analysis of political instability, conflict dynamics, and sanctions environments — and their direct implications for commodity prices, supply chains, and capital flows. Built on primary networks, not secondary sources.

03

Government Relations & Regulatory Lobby

Strategic advocacy before legislative and regulatory bodies in the EU and member states — grounded in institutional knowledge, not speculation. Compliance-first. Discretion always.

04

Investment Intelligence & Real Estate

Cross-border investment counsel where political and regulatory variables drive returns. Sovereign risk assessment, market-entry structuring, and real estate in jurisdictions where the operating environment is the risk.

"Most advisors tell you what happened. We tell you what is going to happen — because we have been in the room where it is decided."
HH&W — Founding Principle
The Partners

Two careers inside
the institutions.
One firm.

Eduardo Hernández-Aznar
Co-Founder & Managing Partner
Eduardo Hernández-Aznar
Political & Regulatory Risk · Spain & Europe

18 years of experience in political and regulatory risk, advising multinational companies, institutions and governments across the Americas and Europe. Senior Parliamentary Analyst at the Spanish Senate, supporting legislative leadership on security, institutional affairs and EU regulatory initiatives. Former Senior Director for Public Affairs & EU Affairs at InFluence Spain, advising clients across energy, infrastructure, tourism and technology.

Political & Regulatory Risk · EU / SpainParliamentary & Institutional RelationsPublic Affairs & LobbyingInvestment & Real Estate Advisory
Nicolay Hernández
Co-Founder & Senior Advisor
Nicolay Hernández
International Relations & Multilateral Cooperation · UN / USAID / EU

11 years across global diplomacy, multilateral cooperation and international development. United Nations (UNDP), USAID and EU Delegation in Colombia, contributing to international cooperation initiatives and stakeholder engagement. Multilateral environments including New York and Geneva, supporting programs involving governments, international organisations and private-sector stakeholders.

UN System · UNDP, New York & GenevaUSAID & EU Delegation · ColombiaEmerging Markets & DevelopmentSustainability & Inclusive Trade
How We Work

Three ways to
engage.

01

Retained Strategic Advisory

Ongoing access to both partners. Clients receive anticipatory intelligence and strategic framing before political or regulatory developments become public problems. A private, senior-level relationship — not a monitoring subscription.

02

Mandate-Based Engagement

Focused advisory around a defined decision: a market entry, a regulatory inflection, a cross-border transaction, a crisis. We define the scope, build the intelligence, and deliver structured judgment — typically over four to twelve weeks.

03

High-Exposure Counsel

Senior counsel during moments of acute political, regulatory, or reputational exposure. When speed is essential and visibility is a liability, HH&W provides the judgment layer between institutional complexity and the boardroom.

Engagement

Begin a conversation.

HH&W accepts a limited number of new mandates each year. Initial conversations are conducted in strict confidence. All engagements begin with a preliminary call to assess mutual fit — no obligation, no pressure.

LocationMadrid, Spain · International
LanguagesEnglish · Spanish · French
EntityHH&W S.L. — Madrid
Contactcontact@hhwadvisory.com